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A Free Special Report!
That's right! You offer a special report. The special
report can be on any subject to do with your service.
For example, it could be a report on "31 Common
Mistakes…" or "7 Secrets…" or a "How To…" report. It really is
that simple.
The great news is as long as your report is focused on
your service, your *BEST* prospects will request it.
What's critical with this advertising method is to
create your classified ad, print ad, or fax ad to solely focus on people
sending for your free special report. Nothing else matters!
Explain the benefits of the report. Describe what your
prospects will discover. And then make it easy for them to respond.
Dan Kennedy the great marketing genius from the US
says that all businesses should be in the information business no matter what
they sell. What he's referring to is the power of information and how seductive
it is to your prospects and clients.
Your free report will guarantee your two-step
advertising is successful. Nothing else has the same attraction for your
prospects. I've personally generated hundreds of thousands of pounds for my own
businesses and my clients' businesses using this simple approach.
You can use it in your classified ads, Yellow Pages
ads, broadcast fax ads, and print ads (newspaper, magazine, and trade press),
plus all your other lead generation techniques such as direct mail. |
