"Instantly Increase The Sales And Profits Of
Your Service Business Using This Simple And Proven Yet Little Known Advertising
Technique"
by Steve Hackney
What I'm about to share with you is what I call
the 'KING of Advertising.'
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At the risk of sounding over the top, I can guarantee
if you apply this one idea, your sales and profits will increase considerably
- I kid you not!
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This marketing technique is based on the format of your
ad - all your ads. It is a proven winner across all the advertising mediums.
Better still…
You can do this yourself.
You don't need an ad agency (they hardly ever use this advertising technique,
because they don't understand its power). And you don't need any design
skills.
Sounds quite amazing doesn't it?
You probably think I'm joking. I couldn't be
more serious.
If you apply what you're about to discover to
your advertising you won't be able to recognise your business in 12 months time
(for the right reasons!).
Before I explain this technique, I first want
you to accept what I say. You will have probably seen or heard about this
advertising idea before, but you may not have understood its power, or how to
use it.
It's simple. It's easy. But don't let this fool
you. Just because this advertising idea is simplicity itself, doesn't mean it's
not effective. On the contrary.
Just open your mind. Take away any pre-conceived notions you
have. Forget what you think is right, and I promise you will be well
rewarded.
Here's this proven advertising idea…
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From now on all your ads need to be 'Editorial
Ads'
Let me explain this further. An editorial ad is made
up of the following simple component parts (no matter what size of ad you
use)… |
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1. The top of the ad is taken up by your benefit
written headline. (Not your company name, or some quirky clever headline that
only you or your ad agency understands!)
Creating successful headlines is a whole topic in
itself, so for now I'm going to give an example of a proven template to use.
Just fill in the blanks…
FREE Report For < Type of people you're targeting
i.e 'Accountants' > Reveals The Secrets Of…
How to…<
Describe the biggest benefit of the report i.e. How To Quickly And Easily Get A
Constant Stream Of New Clients And More Fee Income From Existing Clients -
Guaranteed >
Notice you've got a 'pre-headline' followed by the
main headline. This works exceptionally well. |
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2. Depending on the size of your ad you must split
your ad up into two, three or four columns. This gives your ad an editorial
look and feel to it. |
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3. You don't need to use a photo or illustration, but
in certain circumstances it can help. If you do want to use a photo, place it
in the middle column just below the headline, and put a caption underneath
(captions are always heavily read) |
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4). In the far right bottom of your ad you place your
reply coupon. You must do this. A coupon will increase your response by over
100% |
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That's it. Follow these 4 simple steps and you can't go far
wrong. I'll admit it doesn't seem much as far as advertising techniques go, but
millions of dollars are generated each day by savvy marketers using this
Editorial style format. And because you don't have to make the ad 'look good'
you don't need any design skills!
Try it out - I guarantee you'll be more successful!
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© Hackney Marketing Ltd
Steve
Hackney has spent 10 years and over $800,000 to discover the secrets of how
service businesses can generate 5 or 6 figure profits every single month.
Better still he reveals every closely guarded secret in his amazing free
mini-course titled, "How To Skyrocket The Sales And Profits Of Your Service
Business - Closely Guarded Secrets Revealed."
You can get Steve's FREE 5 part mini
marketing course by clicking...
http://www.powermarketingstrategy.com/a/?id=8B6D57&s=1&b=2 |
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